The World: Hong Kong - Agencies to pitch for ABN Amro creative brief

ABN Amro is reviewing its creative advertising arrangements in South-East Asia. The investment bank is expected to kick off conversations with agencies this week. Likely candidates for the account include Young & Rubicam, DDB and M&C Saatchi.

The Hong Kong arm of Amro does not currently have an incumbent agency. It has previously worked with a number of different shops aligned to its various product categories.

The move comes ahead of a wider branding campaign for the bank set to launch later this year. Earlier this month, Carat won the £8 million ABN Amro media brief for Asia and the Middle East.


Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).