The World: Hong Kong - Bravo lands three brands in Arche consolidation

Arche, one of China's biggest-spending skincare and cosmetics companies, has handed creative duties on three of its five brands to the new agency Bravo in a bid to consolidate its roster.

The appointment is the first for Bravo, which recently launched in Hong Kong and Singapore and is headed by the former DDB Asia chairman Aaron Lau and the DDB China national creative head, Kenneth Yip.

Commenting on the win, Lau said: "Arche previously had as many as eight interchangeable agencies working on different brands. Now, by hiring us, the company is looking to take a more disciplined approach."

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).