The World: Hong Kong - Cartier appoints Agency.com to China account

Cartier has appointed Agency.com to its China digital account following a pitch against Digitas and Euro RSCG 4D.

The appointment marks the end of a four-month pitch process, which was held out of Cartier's regional headquarters in Hong Kong.

Agency.com will now be responsible for developing a large-scale digital campaign for Cartier's Love collection, which will be rolled out later this summer.

It is the first time that Cartier has appointed a digital agency in the greater China region. The majority of digital work for Cartier has previously been handled on a global scale, led by Digitas out of its Paris office.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).