The World: Hong Kong - DraftFCB enlisted to harmonise trade body ident

The Hong Kong Trade Development Council has picked DraftFCB to harmonise its corporate identity and key campaigns following a three-way pitch.

The agency's brief is to devise a consistent look and feel for its signature marketing campaigns over the next year, a departure from its previous practice.

Meanwhile, Richemont, the luxury goods manufacturer, has moved its Asia-Pacific media account from OMD to Starcom as part of a global alignment with Publicis Groupe. Of the individual Richemont bands, Cartier is believed to have the highest spend in Hong Kong.


Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content