The World: Hong Kong - L'Oreal puts media account up for grabs

L'Oreal, the French cosmetics brand, has called a pitch for its media planning and buying business in Hong Kong.

Carat and ZenithOptimedia have been shortlisted for the business, with an initial round of pitches having taken place earlier this month. It is not yet known whether Mindshare, the incumbent on the account, is also involved in the process.

News of the review comes just one month after it was announced that L'Oreal was holding a pitch for its TV buying business in China.

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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).