The World: Hong Kong - TBWA gives Smith a broader international remit

Keith Smith, TBWA's regional president for the Asia-Pacific region, has been promoted to the position of president of international operations.

In his new role, Smith will oversee the network's Europe, Asia-Pacific, Africa and Middle East operations. He will continue to be based in Hong Kong.

At the same time the network has promoted Jeremy Pagden, the president and chief executive of Tequila Worldwide, to the position of president of global marketing services. He will preside over businesses including Integer, Tequila and Agency.com.

The appointments follow the recent promotion of Tom Carroll, currently the vice-chairman of TBWA\Worldwide, to the position of president.

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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).