The World: Hong Kong - TV station blocks campaign for parent's rival

A Hong Kong TV station has refused to air a campaign promoting a new mobile internet service because it competes with a similar service being offered by its parent company.

Now TV will not screen ads for SmarTone-Vodafone because it vies with an offering by PCCW, its owner.

SmarTone's agency, ZenithOptimedia, is understood to be in talks with Now TV in a bid to get the campaign on air.

Last year, Now TV banned CSL's 1010 campaign, a decision that prompted an investigation by the local advertising association.

The SmarTone service allows customers to access video, podcasts, radio and other media formats from their handsets.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).