Wong, who will take charge at the end of April, began her career at JWT in Asia. In 1995, she became the chief executive of Saatchi & Saatchi in Hong Kong. In 2000, she moved to New York to join Kirschenbaum Bond & Partners as its executive vice-president.
Meanwhile, Carol Potter has been appointed the chief executive of BBDO/CNUAC in China. She will assume control of the agency and Proximity on 8 April.
She has worked in Japan, Australia, the US and Europe. She joins from JWT in Shanghai, where she handled clients such as Unilever and De Beers.