The World: Hong Kong - WPP to introduce Contract to four new markets

WPP is rolling out its Mumbai-based creative hotshop Contract in Hong Kong, Bangkok, Malaysia and Pakistan.

In Hong Kong, WPP is merging Batey and Conquest to form the new Contract agency. It will operate independently and handle PCCW Mobile, HSBC, Mercedes-Benz and Singapore Airlines.

Conquest in Bangkok will be rebranded as Contract, while a Pakistan office will be launched later in June, followed by an office in Malaysia.

WPP also has plans to launch Contract in Singapore, although the agency will not be aligned with Batey Singapore.

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