The World: Hong Kong - Y&R beats three to Tiger Beer account

Asia Pacific Breweries has handed the creative account for its flagship Tiger Beer brand to Young & Rubicam.

The agency picked up the business following a four-way pitch against the brewer's roster agencies Leo Burnett, Saatchi & Saatchi Malaysia and BBDO Singapore, as well as non-roster agency, M&C Saatchi.

Along with devising the creative brief, which will drive all of Tiger's global communications, the company will also create a new brand for the beer in its different markets in the region.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).