The Ministry of Communication and Information and the Ministry of Culture and Tourism have barred local media from carrying foreign ads. The ban does not apply to tourism brands and those from outside Indonesia.
"We are not clear why the MCT is involved," Narga Shakri Habib, the president of Indonesia's advertising association, said. "We support the decree but we want these measures to be enforced gradually."
Onlookers believe the ruling will result in the country's limited number of commercials directors (about 50 working in 40 production houses) finding it difficult to handle the 8,000 ads produced each year.