The World: Jakarta - PepsiCo hands drinks business to BBDO Indonesia

BBDO Indonesia has been appointed to handle PepsiCo's soft-drinks brands in Indonesia.

The account moved without a pitch from the local shop Pratama, which had held the business for two years.

Putra Abduljalil, the business director, and the executive creative director, Didit Indra, will manage PepsiCo's Indonesian account, which includes Pepsi and 7-Up.

BBDO already handles the PepsiCo account in China, Thailand, Malaysia, The Philippines, Australia and Singapore.

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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).