The World: Kiev - MTV Networks launch 24-hour MTV Ukraine channel

MTV Networks International (MTVNI) has launched MTV Ukraine, a 24-hour advertiser-supported cable channel for local Ukrainian audiences.

The launch forms part of a multi-year licensing agreement between MTVNI and Horizon Capitol, a Ukrainian private equity fund manager.

The channel, which will carry both local and international programming, will be led by Yevgen Stupka, a composer and Ukrainian music industry figure.

Bhavneet Singh, the managing director and senior vice-president MTVNI emerging markets, said: "MTV Ukraine will provide a platform that will support the expression of the unique culture, music and creative talent of this country."