The World: Kuala Lumpar - Mindshare beats three to net UIP brief

United International Pictures, one of the world's leading film distribution companies, has handed Mindshare Malaysia its media planning and buying account.

Mindshare picked up the business following a pitch against Zenith Media, PHD and the incumbent, Mediaedge:cia.

Meanwhile, MEC has retained the media planning and buying business for UIP in Singapore.

The agency, which has handled the business in the country for more than eight years, beat a number of undisclosed agencies to win the account.

Earlier this year, MEC had also been awarded the UIP media business in Taiwan.


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