The World: Kuala Lumpur - RHB on hunt for creative and media roster

RHB, Malaysia's largest bank, is on the hunt for a roster of agencies to handle its creative and media account.

The bank currently splits its creative business between Saatchi & Saatchi, Creative Juice-SIL and SM Media,

Its media business is handled by KHK Advertising, which has been invited to repitch for the account.

A decision on the appointments will be made before Christmas, with the successful agencies starting work on the accounts in January next year.

Last year, RHB launched a $2 million corporate branding campaign that aimed to inform Malaysians of the merging of the brand's four core business units.


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