The World: Los Angeles - Chiat\Day wins Sara Lee in four-way shoot-out

TBWA\Chiat\Day Los Angeles has scooped Sara Lee Food & Beverages' consolidated $80 million (£42 million) creative advertising account, which now includes its Sara Lee and Hillshire Farm brands.

Kim Feil, the senior vice-president and chief marketing officer of Sara Lee, said: "We are looking forward to a creative partnership with Chiat\Day to drive continued growth for one of the most recognised and respected consumer food brands in the world."

The appointment follows a four-way pitch that included the incumbent, Publicis New York, which handled the Sara Lee Deli & Bakery and Earthgrains Breads businesses; Omnicom's Element 79 in Chicago, which ran the Hillshire Farm account; and Goodby Silverstein & Partners in San Francisco.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).