The World: Los Angeles - Unknown shop in shock $185m Mitsubishi win

Mitsubishi has sprung a surprise by awarding the creative assignment on its $185 million account to Traffic, a virtually unknown independent.

The agency was set up six months ago and has almost no other clients, but managed to beat DDB Los Angeles, Ignited and WongDoody to the business.

Dan Kuhnert, the Mitsubishi vice-president of sales and marketing, said Traffic has "a keen understanding of how to leverage the strengths of our brand".

Topics

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).