The World: Madrid - Aegis boosts Spanish presence with Metra Seis

Aegis is extending its presence in Spain with the acquisition of Metra Seis, the country's largest full-service market research agency.

Metra Seis will be integrated with the existing Spanish business of the Aegis-owned Synovate to create a broader client offering.

Founded in 1964, Metra Seis has 75 staff in Madrid and Barcelona and has a strong presence in the automotive and FMCG sectors.

Robert Lerwill, the Aegis chief executive, said: "Our clients in Spain stand to benefit from a combination of Synovate's global tools and knowledge with Metra Seis' well-established local capabilities."