The World: Manila - Aegis buys 30 per cent shareholding in Mediaforce

The Aegis Group has bought a 30 per cent shareholding in Mediaforce in the Philippines.

The agency will be branded Mediaforce Vizeum and will sit alongside the Carat office in the region.

Mediaforce was established in the Philippines in 2005 and has developed a client base that includes Pfizer, Nissan, Panasonic and Philippines Airlines.

Robert Lerwill (pictured), the chief executive of the Aegis Group, said: "The Philippines is an increasingly important market for local and multinational advertisers. Mediaforce has gained a strong reputation as a leading independent media planning and buying group in a relatively short time."