The World: Manila - BrandLab co-founder to head JWT's Manila office

Jos Ortega, the vice-chairman of BBDO Philippines, has been named as the chief executive of JWT's Manila office.

Ortega was a founder and chairman of BrandLab, where he advised a number of major advertisers, including McDonald's.

Michael Maedel, JWT's president, said: "Jos' past strategic leadership roles at BrandLab and BBDO will be a tremendous asset in guiding the office into the next phase of growth."

JWT Manila was the first Philippine agency to win a Cannes gold Lion.


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