The World: Manila - MediaCom takes over $100m P&G buying business

MediaCom has secured the $100 million Procter & Gamble media buying business in the Philippines.

The FMCG giant appointed the agency after it ended its local-market relationship with Starcom earlier in the year. The businesses had worked together for the past five years.

Meanwhile, P&G's $50 million planning brief has been handed to Carat without a pitch.

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).