The World: Manila - Starcom appoints Swinand as global president

Mercedes-Benz has shortlisted three agencies - Campaigns & Grey, Harrison Communications and the new local shop Workshop One - in its search for a creative agency in the Philippines.

The luxury car brand, which is distributed by Cats Motors, currently adapts its advertising from regional offices, but is looking to inject creativity and local insights into the work.

The car company also wants to boost sales and to increase test-drives of its C-Class Saloon as it competes with the BMW 3-series in the region.


Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content


Five steps to smashing that interview


Future favours the brave