The World: Melbourne - Four shops fight for BMW creative account

BMW has announced a shortlist of four agencies to pitch for its creative advertising account in Australia.

The car-maker has given the incumbent, Badjar Ogilvy, the chance to repitch for the business, as well as shortlisting George Patterson Y&R, M&C Saatchi, and a joint pitch involving the strategy shop Naked and the creative agency Bulldozer.

An appointment will be made in January, with the successful agency being responsible for all brand work, as well as digital, retail and CRM activity.

Media planning and buying, currently handled by Mitchell & Partners, is unaffected by the review.

Topics

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content

AGENCY

Five steps to smashing that interview

AGENCY

Future favours the brave