The World: Miami - Govaerts steps up to head TBWA\Latin America

TBWA Worldwide has appointed Gerard Govaerts as the president of TBWA\Latin America.

Govaerts, who was previously the chief executive of TBWA\Group Belgium, will be responsible for overseeing the operations of 18 offices in the Latin America region.

He will be based in TBWA's Miami office, and will report to the TBWA Worldwide president and chief executive, Tom Carroll. Carroll said: "Gerard's ability to forge powerful relationships with clients, as well as effectively incorporate a variety of marketing disciplines, will prove instrumental as we continue to grow our network across Latin America."


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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).