The World: Milan - Corriere della Sera to launch monthly Style addition

The Italian publisher Rizzoli is launching a new monthly supplement called Style Magazine for the Corriere della Sera newspaper. It will also be available as a standalone magazine on newsstands.

With an initial print run of 800,000 copies and a cover price of @2, the magazine will cover topics such as consumer affairs, fashion, style and leisure. The launch comes as Rizzoli increases the price of the newspaper by 0.30.

The launch will be backed by a 5 million ad campaign by Armando Testa, which will include teaser ads in the newspaper as well as TV and radio.