The World: Milan - Girelli takes up chief executive role at Omnicom

Marco Girelli has been appointed as the new chief executive of Omnicom Media Group Italy, following the departure of Roberto Binaghi.

Girelli joins the agency from RCS Pubblicita, where he held the role of the director of strategic marketing and multimedia, and will report directly to Colin Gottlieb, the chief executive of Omnicom Media Group EMEA.

Before working at Pubblicita, Girelli was the president of Mediaedge:cia, and then the president of Group M Italy. Gottlieb said: "Marco's exceptional experience will allow him to immediately contribute to the success of our clients' business."

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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).