The World: Milan - Publicis Groupe swoops on Italian media agency

The Publicis Groupe spending spree has continued with the acquisition of the Italian media shop Muraglia, Calzolari & Associates.

The Milan-based operation, whose clients include Heineken, Parmalat and Vodafone, will be renamed MC&A MediaVest and operate as an outpost of the Publicis-owned Starcom MediaVest Italy.

Marco Muraglia, the MC&A chief executive, will occupy a similar role at SMG Italy once the deal is complete. Roberto Calzolari, the MC&A general manager, will become chief executive of MC&A MediaVest.

Under the chairman Maurice Levy, Publicis Groupe's recent buys include the digital specialist Digitas for $1.3 billion.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).