World: Minneapolis - Fallon wins fashion accounts

Fallon Worldwide has been named the agency of record for the premium denim label Earl Jean and the women's fashion and accessories designer Sigrid Olsen. Both accounts have been dormant in recent months.

Fallon will develop international through-the-line work for Earl Jean, a division of VF Corporation.The agency will also develop a creative strategy for Sigrid Olsen, aimed at raising the company's profile in the US. Sigrid Olsen has already launched a retail boutique chain in the US, which it aims to grow to incorporate 50 stores by the end of 2005.