The World: Minneapolis - StrawberryFrog wins digital Pampers brief

StrawberryFrog has picked up the global digital advertising business for Pampers, the Procter & Gamble-owned babycare brand.

P&G handed the agency the business after a pitch that also involved Digitas and Bridge Worldwide.

StrawberryFrog has only worked with P&G on one previous occasion, when the agency created a digital website to support the company's People's Choice Awards.

The agency will now work closely with Saatchi & Saatchi and Starcom MediaVest Group, which handle Pampers' creative and media buying work respectively.


Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).