The World: Moscow - New bill puts greater restrictions on advertising

The Russian Duma has passed a bill reducing TV advertising, placing greater controls on outdoor, banning tobacco ads and restricting alcohol, gambling and pharmaceutical campaigns.

The state voted 338 to 43 in favour of the bill, with three abstentions.

The restrictions will limit advertising airtime to 20 per cent per hour and 15 per cent across 24 hours, further reducing it to 15 per cent per hour by 2008. Also, ad breaks will no longer be allowed to last more than four minutes, alcohol advertisers will be prevented from using children in their campaigns and celebrities and actors posing as doctors will not be allowed to promote medicines and health supplements.

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