The World: Moscow - Omnicom introduces OPera operation to Moscow

Omnicom's media negotiation arm, OPera, has opened an office in Moscow.

The move combines the media buying power of Omnicom's Russian-based agencies: Optimum Media OMD Group, OMD Media Direction and Media Wise. However, each agency will remain independent to respect client confidentiality.

Dmitry Dmitriev (pictured), the former chief executive of Optimum Media OMD Group, becomes the president of the new operation.

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