The World: Mumbai - JWT India and ADK announce joint venture

JWT India has formed a joint venture with Japan's ADK.

The new operation will focus on areas of common interest, including marketing communication, content and business communications, to support the growing number of Japanese investments in India.

Michael Maedel, the JWT president, said: "The alliance will strengthen our capabilities by building our focus in a particular area of business opportunities."

He added: "As a global economic leader, Japan is second to none in its enterprise and innovation, and JWT will benefit from the partnership with ADK in developing Japanese business."

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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).