The World: Mumbai - LG Electronics moves £8m GSM business into Lowe

LG Electronics India has moved its £8 million GSM business out of David and into Lowe. Both companies were roster agencies and pitched against each other for the account.

Lowe already handles the company's consumer electronics, IT and corporate accounts, while Capital Advertising works on the home appliances business.

David will no longer work with LG Electronics.

LG's head of marketing, Sandeep Tiwari, said the pitch was called because the company wanted to reduce the size of its roster.

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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).