The World: Mumbai - O&M and Rediffusion win Bank of India business

The Bank of India has appointed Ogilvy & Mather and Rediffusion DY&R Financial Solutions to handle its creative account following a competitive pitch.

The bank has also retained its four incumbents - Madison Creative, Mudra, Interpublicity and Imageads - to work on a project basis. FCB Ulka and JWT were also involved in the pitch, but were knocked out at an earlier stage.

The bank is looking to reposition its brand and O&M and Rediffusion have been briefed to create a new look.

The appointments come as the Bank of India continues the review of its £10 million media account. Group M's Motivator, Madison Media and Lodestar are competing for the business.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).