Group pitches are in vogue. First it was HSBC and Nestle, then Samsung followed suit. So an eye-watering $4.6 billion of new business will be decided at group, not network, level in the next few weeks.
The benefits of group-led pitches to clients are clear in a world where buzzwords such as "integration" and "efficiencies of scale" are bandied around board-rooms.
The other characteristic of this month's table is the cluster of huge media reviews, with Procter & Gamble's being typically titanic.
The table includes accounts worth at least $50 million, though several pitches are underway for less substantial pieces of business. In the US, many big agencies are chasing small accounts, which, in real terms, translate into negligible income.
Alongside government accounts and charities, telecoms are lively sectors in Europe right now. McCann's $300 million Verizon Wireless win and Fallon's BT win prove just what big spenders telecoms have become. And UK retailers are tipped for movement in the coming months, with question-marks hanging over certain supermarkets' agency arrangements.
In the US, Safeway selected Berlin Cameron/Red Cell without a pitch following project work by the agency. Speculation over what Safeway will do in the UK, following its takeover by Morrisons, is likely to intensify.
ACCOUNTS UNDER REVIEW
CLIENT / TASK BUDGET SHORTLIST INCUMBENT DECISION CON-
Procter & Gamble
Media planning, 2.5bn MediaCom, MediaCom, July None
North America Starcom Starcom
Media planning 1.5bn IPG, WPP, Various, July n/s
and buying, Publicis including
Creative and IPG, Lowe,
media, global 600m Omnicom, Zenith- May None
Media planning 425m Universal MediaCom,
and buying, McCann, Universal May None
five European MediaCom, McCann
Creative, 400m IPG, WPP Foote Cone June None
global Omnicom & Belding
SC Johnson & Son
Media buying, 350m Initiative, Initiative, May None
global Zenith, Zenith,
(broadcast Universal Universal
only) McCann McCann
Toys 'R' Us
Creative, US 116m Leo Burnett Leo Burnett
Chicago, Chicago May None
CLIENT / TASK BUDGET WINNER SHORTLIST INCUMBENT
Media, global 375m MindShare MindShare, MindShare
Creative, US 300m McCann McCann Lowe
CRM/direct, 250m MRM Partners/ Undisclosed Several
global McCann World agencies
Creative, US 180m Deutsch/LA Deutsch/LA, Previously
JWT, Euro in-house
Creative, US 95m Berlin n/a Berlin Cameron
Cameron joins Dailey
/Red Cell Associates
Media, 40 80m MPG MPG, MPG
BT Internet (broad-
Creative, UK 52m Fallon n/a AMV BBDO -
All budgets are estimates.