The World: New York - Activia maker to pay consumers for health claims

The Dannon Company (Danone outside the US) will reimburse consumers for up to $100 worth of Activia and DanActive yoghurt purchases in order to settle a class-action lawsuit that accused it of overstating health benefits in ads.

The company reached the settlement following the two-year dispute, and will now create a $35 million fund to reimburse qualified consumers, as well as implementing significant changes to the marketing and labelling of its products.

Following the agreement, Coughlin, Stoia, Geller, Rudman & Robbins, the law firm that secured the settlement, has announced that it is also preparing to pursue a similar case against Yoplait.


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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).