The World: New York - AOL looks to Leo Burnett USA for rebrand work

Leo Burnett USA has been appointed by AOL, the global internet service provider, to work on a rebranding exercise as it prepares to split from Time Warner and relaunch itself as an independent, publicly traded company.

AOL handed the agency the task following a pitch involving five undisclosed agencies.

In recent years, AOL has mainly worked with small regional agencies on a project-by-project basis, and has not retained a shop for a major brand assignment in a number of years.

The company is the fourth-largest internet service provider in the US, with 104 million unique visitors.


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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).