The World: New York - Arnold and MPG win Carnival Cruise Lines business

The Havas agencies Arnold and MPG have won the creative and media assignments on the Carnival Cruise Lines account, estimated to be worth between $70 million and $80 million.

The two shops were given the nod ahead of the Interpublic-owned Deutsch and McCann Erickson, which pitched with its sister media agency, Universal McCann.

The account includes all marketing services including above-the-line, interactive, direct marketing, and media planning and buying.

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