The World: New York - AT&T selects BBDO to lead $3.3bn account

AT&T, the second-largest advertiser in the US, has picked BBDO New York as the lead agency on its $3.3 billion account. BBDO's Omnicom stablemate, GSD&M in Austin, Texas, which had been the lead consumer and branding agency for AT&T, remains on its roster.

However, it is understood that GSD&M will now report to BBDO rather than directly to the client. The Rogers Townsend agency in St Louis will still handle other AT&T assignments.

The roster changes reflect the strategy set for AT&T by its newly appointed chief executive, Randall Stephenson, to concentrate on wireless and mobility.

The company has launched a series of branding efforts since December 2005, when it put $500 million behind a GSD&M campaign under the theme: "Your world. Delivered."

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).