The World: New York - BBDO wins $35m J&J sugar substitute account

BBDO has won the contest for Johnson & Johnson's $35 million Splenda sugar-substitute brand. The assignment is expected to be a precursor for further business from the healthcare giant.

The agency was awarded the account following a pitch that involved DDB, JWT, Mother and Alchemy. Lowe, the incumbent shop, did not take part.

The win puts BBDO in a strong position to take on more of the J&J brands that are up for grabs from Alchemy and McCann Erickson. The brands include KY and Monistat.

Last month, J&J pulled five brands, with a combined budget of $92 million, out of McCann as part of a roster shake-up following its acquisition of Pfizer's consumer brands last year.

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).