The World: New York - BBH New York wins EDS account

The Dallas-based computer outsourcing specialist Electronic Data Systems has awarded its ad account, valued between $5 million and $10 million, to Bartle Bogle Hegarty New York after a review.

For the past five years, the account has been handled by Publicis Groupe's Fallon Minneapolis office, which did not repitch.

Fallon created a number of high-profile ads for EDS during the time it held the account, including a 2004 spot that featured cat-herding cowboys.