The World: New York - BBH and W&K in the frame for Sprite account

Bartle Bogle Hegarty and Wieden & Kennedy are set to go head to head in a contest for Coca-Cola's Sprite brand.

W&K, which is pitching for the business out of its New York and Shanghai offices, already has the flagship Coke brand. BBH joined the roster when it was awarded the creative assignment on Coca-Cola's Vitaminwater last month.

In the first nine months of 2008, Sprite was supported by $17 million of spending in US measured media, according to TNS Media Intelligence. However, its volume during that period dropped 5 per cent.

Cannes Offer: 12 weeks' online access from just £12

Subscribe to Campaign before the end of Cannes Lions and save up to 71%

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Job description: Digital marketing executive
Shares0
Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

Just published

More