The World: New York - Boschetto named chief executive of DraftFCB

DraftFCB's chief operating officer and president, Laurence Boschetto, has replaced Howard Draft as the chief executive in an agency reshuffle.

Draft will take on the new role of executive chairman, while the worldwide chief operating officer, Jonathan Harries, becomes the vice-chairman.

Along with his new role, Boschetto, who first joined Draft in 1997, will retain his position as president.

Michael Roth, the Interpublic Group chairman, said: "The move acknowledges the individual contributions to the agency's achievements to date and positions each of them to focus on specific areas that will be vital for DraftFCB going forward."

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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).