The World: New York - Bravo Group scoops $30m Spanish Pfizer account

Pfizer Consumer Healthcare has awarded The Bravo Group its $30 million creative account for the Spanish-speaking market.

This will be the first time that Pfizer Consumer Healthcare has appointed a lead Hispanic agency.

Bravo Group will create a multi-brand programme for Pfizer products such as Listerine, Benadryl, Purel and Visine.

Before making the appointment, the company had hired agencies on a project-by-project basis or used general market adaptations.

The first work created by The Bravo Group is expected to be launched in August this year.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).