The World: New York - Clients urged to combat inequality in adland

The National Association for the Advancement of Colored People has written a series of letters to the leaders of top-spending advertisers, in an effort to encourage them to help increase the African-American representation in the advertising industry.

The letter urges clients to "instruct your advertising agencies to use diverse teams in creative and account management positions", addressing the issue "as forcefully and effectively as its importance to your firm and the nation requires".

It includes findings from a recently released report, entitled Research Perspective On Race And Employment In The Advertising Industry, which suggests that entry-level black workers make 80 cents for every dollar earned by their white counterparts.


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