The World: New York - Coty prepares to review £100m media account

Coty, the international cosmetics giant, is reviewing its £100 million US media planning and buying account.

Sources have suggested that three agencies are vying for the business, including the incumbent, OMD.

Earlier this year, Coty held a review of its UK media planning and buying account. The business was won by OMD, which beat Maxus in the final stage. A review of the brand's media business in France is also said to be in the pipeline.

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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).