The World: New York - Eight names in the hat for $70m BMW business

BMW in North America has chosen eight agencies to compete for its $70 million advertising account.

They are: Independent Anomaly, Berlin Cameron/Red Cell, Publicis, Kirshenbaum Bond & Partners, GSD&M, The Martin Agency, Venables, Bell & Partners and Wieden & Kennedy. The incumbent, Fallon, declined to repitch.

The list will be narrowed down to a shortlist of three or four in October, and the winner will be selected by the end of the year.


Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).