The World: New York - Friedman takes on branded content for @radical

Bob Friedman (pictured), the former president of New Line Television, has been appointed by @radical.media to head the production company's new branded content arm, Radical Thinking.

Jon Kamen, the chairman and chief executive of @radical.media, said: "Bob is someone whose experience, creativity and insight will establish valuable brands and great content. Being involved in MTV's start-up and being the president of AOL interactive marketing, combined with a traditional media background, makes him ideally suited to expand the business."

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