The World: New York - Gap talks to media agencies over $100m business

Gap is looking for a media agency to work with its in-house planning team on its $100 million account. Starcom held the business, but resigned it in February after winning Macy's $200 million brief.

The pitch is being handled by Grace Wong, the Gap senior media director.

The winning agency will work across a number of the company's sub-brands.

The pitchlist includes Palisades Media, PHD, Carat, Starlink and Mediaedge:cia.

Media Planning Group was invited to pitch, but declined.

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