The World: New York - Heineken shortlists four for creative business

Heineken has called a review of the creative advertising account for its Heineken and Heineken Premium Light brands.

The brand has shortlisted Euro RSCG, TBWA\Chiat\Day, StrawberryFrog and the incumbent, Wieden & Kennedy, for the business.

The pitch is being run out of Heineken's New York offices, with a decision expected next month. Wieden & Kennedy was first appointed to the Heineken US account in late 2007, winning the business from Berlin Cameron United.

Earlier this year, the agency introduced a new "give yourself a good name" campaign, which featured the actor John Turturro.


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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).